The New Beanie Babies: The Squishmallow Craze

If you’ve visited a Walmart, Target, Five Below, or Walgreens in the past six months, there’s a good chance you’ve seen one of the many plush toys available in countless sizes, styles, colors, and patterns. : a Squishmallow. What sets these plush toys apart from a typical teddy bear are the prices, the personalities and their quality. They can be a little hard to find, especially with the importance of the trend right now, but finding the perfect friend is half the fun.

One of the things that sets Squishmallows apart from regular stuffed animals is the softness and spongy they are. Most Squishmallows are built like a marshmallow: tall and round. This shape, combined with the softness of the outer fabric and the malleability of the padding, makes it the perfect partner for cuddles. These soft toys are also available in different sizes. They make Squishmallows keychains as small as 3.5 inches and some retailers even offer 24 inch Squishes, which makes them perfect for people who prefer different sizes of plush. Some retailers also offer exclusive sizes and colors or patterns not found elsewhere.

Squishmallows recently exploded on social media sites like Twitter, TikTok, and Instagram. Official Squishmallow accounts on these platforms regularly repost fan content and track accounts that post photos and videos related to Squishmallow. This recognition from the large fan base (they have just over 360,000 Instagram followers at the time of this article’s publication) and regular interactions make this community healthier and more interconnected.

In addition, each Squishmallow can be registered online to become an official member of the Squishmallow Squad. Once registered, the plush owner will receive exclusive offers and news on future products, as well as an adoption certificate for the Squishes.

These plush toys are also unique because each of them has its own personality. Each Squishmallow has a label with its name and a short paragraph describing it. Squishmallow fans appreciate this personification because it makes them feel represented and appreciated. For example, some Squishes use pronouns, and Squishmallow’s official social media accounts have verified with fans that this was intentional. This push for Gender Non-Conforming Squishmallows comforted non-binary, gender-non-conforming fans and made them feel validated. Another Squishmallow has been confirmed to be suffering from social anxiety, which makes fans with social anxiety or other anxiety disorders feel represented. To many, these little things may not seem important, but they help normalize them and provide comfort to those who are going through them.

Squishmallows are also priced pretty low for the quality and sizes they come in. Depending on the retailer you buy them from, they’re usually under $ 15, which is pretty reasonable for a medium to large plush. Five Below has a plethora of different styles and colors in the eight-inch size for $ 5, and if you’re lucky you might be able to find 20- and 24-inch Squishes at stores like TJ Maxx and Marshalls. for $ 15. With their growing popularity, you would expect the prices to go up. However, the brand remains loyal and keeps its prices as low as possible.

While it can be a little difficult to track down your perfect Squish right now with their popularity, you should still give it a try. Along the way, you might find a new Squishmallow that you will love even more. As your collection grows – because, let’s face it, these little guys are addicting – you should try posting a photo online and tagging official Squishmallow accounts. You never know, they may repost your photos for the whole community to admire.

About Alma Ackerman

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