The Tata Group has finally launched its highly anticipated super app, Tata Neu, the youngest member of the Tata family, as stated by Chairman Tata Sons. Tata Neu starts with a cumulative customer base of 120 million, with 2,500 offline stores and 80 million app footprints on its digital platform.
Tata Neu, the group says, will be a one-stop destination for all consumer needs. The super app also offers a suite of financial offerings, including UPI, bill payments, loans, and insurance. From fashion to finance, gadgets to groceries, hospitality to healthcare, and tech to travel, the platform brings together diverse offerings.
N Chandrasekaran, Chairman of Tata Sons, said the aim of the platform is to make life simpler and easier for Indian consumers. “The power of choice, seamless experience and loyalty will be at the center of Tata Neu, delivering a powerful One Tata experience to Indian consumers.”
Tata Neu, the super app, which was designed to face competition from Amazon, Flipkart and Reliance’s Jio platform, offers for the first time a multi-category loyalty program that will work in all available categories on the platform. NeuPass rewards program is focused on the number of NeuCoin one can collect. Members earn 5% NeuCoins or more whenever they shop, dine or travel through Tata Neu. One NeuCoin equals one Rupee, and consumers have unlimited freedom to earn NeuCoins in any category and spend those NeuCoins in any category. NeuPass members will also have access to benefits such as free deliveries, exclusive offers, an integrated line of credit, early access to product launches, and brand-specific privileges.
Simply put, NeuCoins allows users to purchase products and services from different categories, which means that if you purchase an electronic item and earn points, those points can be redeemed to purchase a stay at any of the IHCL properties. or buy medicine from 1MG or buy groceries on bigbasket.
Pratik Pal, CEO of Tata Digital, said, “Tata Neu’s journey began with a cumulative consumer base of 120 million users, 2,500 offline stores, as well as an 80 million app footprint on our digital assets. We have more than a dozen category-leading consumer brands ranging from electronics, fashion, travel, hospitality, grocery, pharmaceutical and financial services. We believe that together with Tata Neu, we will create a highly differentiated consumer platform.
So far brands on the platform include Air Asia, BigBasket, Croma, IHCL, Qmin, Starbucks, Tata 1Mg, Tata CLiQ, Tata Play and Westside, with Vistara, Air India, Titan, Tanishq, Tata Motors which will join them soon.
On launch day, the platform was buzzing with offers and offers. For example, health products had up to 80% off, for hotel stays the platform offered up to 50% off, electronics category had up to 60% off, bigbasket was hosting the biggest sale of the season with up to 50 percent off. Moreover, on top of all these discounts, every user would also get assured NeuCoins.
“The Indian digital ecosystem is poised for massive growth over the next decade, with radically new consumption patterns and behaviors in every category. We will witness unprecedented levels of digital transformation that will be heavily influenced We are deeply committed to participating in and shaping this transition, creating new business models and bringing unique solutions to the market,” said Mukesh Bansal, President of Tata Digital.
In payment options, the platform not only offers services such as utility payment for various services, but also options such as Tata UPI services, cards and netbanking. That’s not all, it has also made a foray into financial product instant loans, BNPL and card fraud protection plans. Apart from this, Tata Neu also offers wealth products like digital gold.