Pizza Hut launched its latest meatless option on Tuesday, unveiling meatless pepperoni as a topping in five U.S. cities.
Pizza fans can now find Beyond Meat’s pepperoni substitute in nearly 70 locations in Houston; Albany, New York; Macon, Georgia; Columbus, Ohio and Jacksonville, Florida, CNBC reported.
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The limited-time offer is the latest partnership between the El Segundo, Calif., Meat alternatives maker and Yum Brands, parent company of Pizza Hut, KFC and Taco Bell.
Pepperoni is Pizza Hut’s best-selling pizza, according to Forbes, as well as Americans’ favorite pizza topping, and the chain’s Beyond Pepperoni is made from ingredients like peas and rice, but doesn’t contain soy, gluten, hormones, antibiotics, cholesterol or genetically modified products. organizations.
Although the formal partnership between the two companies was announced in February, Pizza Hut tested the waters in November by launching two limited-time pizzas featuring Beyond Sausage.
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According to CNBC, attracting new customers who don’t eat meat or try to limit meat consumption could generate a new “particularly valuable” market as the chain tries to “tackle pizza fatigue after the pandemic boom in the food “.
“We know there is strong consumer demand for pepperoni, and we’re excited to unveil a game-changing plant-based pepperoni topping as the next chapter in our innovation-driven partnership with Pizza Hut. », Dariush Ajami, innovation director of Beyond Meat. , said in a press release.
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The global plant-based meat market is expected to reach $ 13.8 billion by 2027, reflecting a compound annual growth rate of nearly 20%, Forbes reported.
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