The idea of swapping everyday foods for organic foods has gained a lot of attention in recent years, due to the growing awareness of the need to consume healthy foods and their benefits. In addition, the growing initiatives of major brands and government agencies to promote and support the production and consumption of organic foods are driving the growth of the organic food industry. In addition, the rise of the deadly COVID-19 pandemic has accelerated the growth of this sector.
Organic foods are the hottest buzz in the food business these days. The content of food without genetically modified organisms (GMOs), the richness in nutrients, the absence of growth hormones and antibiotics, a lower use of pesticides, an increased level of freshness and an improved environmental permanence are the main reasons the increasing adoption of organic foods.
Organic foods are different from traditionally produced foods because these foods are either grown in a natural system without the addition of artificial fertilizers, or processed and made from organic raw materials.
Growing demand for organic food
A sudden increase in health problems among people and an awareness of the health benefits of organic foods have boosted sales of organic food products. In addition, with increasing innovations and increasing demand, the organic food sector has not yet experienced a full-fledged evolution. The rise of e-commerce platforms has acted as a catalyst for the organic food industry to reach people, and statistics have only shown an upward drift since 2013.
Millennials are looking for new choices for an improved lifestyle and healthier life which also stimulates the demand for organic food products. Additionally, growing media coverage of organic food and healthy eating trends by bloggers on social media such as Instagram is inspiring people to embrace healthy lifestyles.
Recent trends in the organic food sector
The Indian government promotes and encourages organic farming by providing financial support for farmers to adopt organic farming. Many government policies such as the National Food Security Mission (NFSM), the Mission for Integrated Horticultural Development (MIDH), the Mission for Sustainable Agriculture (NMSA) and Rashtriya Krishi Vikas Yojana (RKVY) have been implemented to encourage the production of organic food. The Indian government has also implemented the National Program for Organic Production (NPOP) which includes approval programs for certification bodies, policies for organic production, promotion campaigns for organic farming and many more. .
Additionally, according to the U.S. Survey of Organic Families’ Attitudes and Beliefs (2017), America’s 75 million millennials now consume organic food. Additionally, people between the ages of 18 and 34 make up the largest group of organic food buyers in America. Currently, only 25% of millennials are parents, this number will rise to 80% in the next 10 to 15 years, which can be a game-changer for the organic food industry.
In addition, according to the 2020 Organic Industry Survey published by the Organic Trade Association, people are consuming more organic food and using more organic food than before. In March 2019, Symrise, a leading producer of flavors and fragrances, has introduced a collection of certified organic and non-GMO Project Verified flavors, primarily for millennial consumers.
Additionally, in May 2019, Nestlé India, the world’s leading food and beverage brand, announced its foray into the organic food business. Additionally, in April 2020, Arla Foods Ingredients, a leading supplier of whey ingredients for baking, infant nutrition, medical applications, dairy and sports nutrition, introduced the very first casein isolate. organic micellar to help manufacturers meet the demand for natural, organic and functional protein foods. Additionally, in July 2020, Phalada Pure and Sure, India’s leading organic food producer, developed a refreshing and fun drink. organic coconut water drink. This newly developed energizer is loaded with essential nutrients and a significant amount of calcium, potassium, electrolytes and magnesium.
The way forward for the organic food industry
The coronavirus disaster created a sudden increase in demand for organic and sustainable food. Sales of organic food have seen a big increase around the world due to the growing awareness of healthy food consumption.
According to a report by Research Dive, the global organic food marketIt is expected to generate sales of $ 4,16,074.6 million by 2027. The only challenge for the organic food industry is to maintain supply as demand increases even more. in the coming period. However, there is no denying that the organic food industry is here to last a long time and see growth in the years to come.
Mr. Abhishek Paliwal
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