Award for young first-time car buyers, ID. Life will cost around € 20,000, the equivalent of just under $ 24,000 at current exchange rates. VW did not specify in which specific markets the new model would be offered.
Since this is only a concept vehicle, the ID. The designers of Life have included some features that might not appear in the actual production vehicle.
For example, the car is made of several different recycled and renewable materials. Wood chips were used as a dye in the car’s paint, VW said, and the lightweight removable roof is made from recycled bottles. The tires are made from organic oils, rice husks and natural rubber, according to VW.
The open steering wheel has a touchscreen at its center to control a number of driving functions, including the gear selector. The driver’s cell phone can be used as a central touchscreen.
The concept vehicle also includes a number of features which, in essence, turn the car into a mobile entertainment center.
“The customer of tomorrow won’t just want to go from point A to point B; he will be much more interested in the experiences a car can offer, ”said Ralf Brandstätter, Volkswagen Brand General Manager. “Identification. Life is our response to that.”
The small crossover even has a video game projector and a projection screen that rises from the dashboard. The front and rear seats can fold flat to be used as beds or to make room for large cargo.