“Dublin Mudslide” is back with a new spirit
BURLINGTON, Vermont., March 17, 2022 /PRNewswire/ — Ben & Jerry’s receives several thousand requests each year to re-cone-eat a beloved flavor from the Graveyard of Flavors. Now, one of Ben & Jerry’s most beloved old flavors is back with a new spirit! Dublin Mudslide is back from beyond with a flavor that’s beyond great: Irish Cream ice cream with chocolate chip cookies and coffee fudge swirls.
Check out the interactive multi-channel press release here: https://www.multivu.com/players/English/9011857-ben-and-jerrys-flavor-graveyard-dublin-mudslide-with-new-spirit/
This time around, the flavor includes just a hint of an award-winning new spirit, the first of its kind, made from whey, the nutrient-rich liquid left over from cheese making. whey spirit was described as what would happen if sake had a baby with vodka. The spirits company’s focus on environmental sustainability and local dairy farms makes it a natural, values-driven sourcing partner for Ben & Jerry’s.
“As well as being uniquely delicious, using excess whey as the base of our spirit helps us prevent food waste and creates a more sustainable model of spirit production,” said Emily Darchuk, Founder and CEO of Wheyward Spirit. “I’m thrilled to partner with Ben & Jerry’s to bring back a fan favorite with the same taste and less waste, using our signature spirit”
The original Dublin Mudslide was introduced as a limited batch in 2004. It quickly became a fan favorite and a full-time flavor. Just as quickly (in 2007), he was sent to the Cemetery of Flavors where fans have paid their respects ever since. The updated flavor now features Ben & Jerry’s well-known cow holding the tail with a certain long-haired Scottish Highlander named Magnificent, the Wheyward Spirit mascot. This is the first time the Ben & Jerry’s Cattle has shared space with another cow on the pint.
Dublin Mudslide has already been spotted in supermarket freezers across the country at a suggested retail price of $5.19-5.99. Read more about the Ben & Jerry’s landslide in Dublin at www.benjerry.com.
About Ben & Jerry’s
As a budding social justice enterprise, Ben & Jerry’s believes in a greater calling than simply making a profit selling its products. The company produces a wide variety of premium quality ice creams, yogurts and sorbets using high quality ingredients. Ben & Jerry’s embeds its vision of linked prosperity into its business practices in several ways, including an emphasis on values-based sourcing. In 2015, the company completed its transition to using 100% non-GMO (genetically modified organisms) ingredients by source and sources 100% Fairtrade certified ingredients wherever possible, benefiting farmers in developing countries. development. Ben & Jerry’s products are distributed in 35 countries through supermarkets, grocery stores, convenience stores, Ben & Jerry’s Scoop Shop franchisees, restaurants and other locations. Ben & Jerry’s, a Vermont Corporation and wholly owned subsidiary of Unilever, operates on the basis of a three-part mission statement emphasizing product quality, economic reward and commitment to the community. Ben & Jerry’s became a Certified B Corp in 2012. The Ben & Jerry’s Foundation granted $3.7MM in 2021 to support grassroots organizing for social and environmental justice nationwide. The Foundation’s philanthropy is guided by Ben & Jerry’s employees, who serve on committees that review nominations.
About Wheyward Spirit:
Wheyward Spirit takes genuine pride in being a premium whey-based spirit and in our “Wheyward” mentality to overturn the status quo and do things differently for the right reasons; from our tasty and versatile offering to our sustainable farm-to-bottle production. We invite people to take the time to savor our flavor and enjoy the journey and positive impact that both serves the greater good and guarantees a good time. You can buy Wheyward Spirit (MSRP $54.95) at www.wheywardspirit.com. Instagram: @wheywardspirit Facebook: @Thewheywardspirit
Did you know?
Dublin Mudslide was sent to the Flavor Graveyard in 2007, despite the fan’s passion for him. There’s a Facebook page and a Twitter account dedicated to his revival, and thousands of fans have been asking us to bring him back.
the Cemetery of Flavors is full of dearly pinched ice creams that were once someone’s favorite but failed to attract a large following. The tombstones are real granite because the resin ones were disappearing. Located on a peaceful hillside overlooking the company’s factory in Waterburyhis from Vermont most visited tourist site when there is no pandemic.
whey spirit founder, owner and CEO Emily Darchuk is a food scientist. She is part of a new generation of women who are revolutionizing the male-dominated wine and spirits industry. Dublin Mudslide is a special opportunity for a groundbreaking partnership for both the spirits industry and Ben & Jerry’s.
Wheyward Spirit is a bold, clear, 80-degree specialty spirit that can be enjoyed as a base for cocktails or sipped straight. It is grain-free, gluten-free and lactose-free and won a Double Gold Medal at the New York World Wine & Spirits Competition and a 2021 Good Food Award. Wheyward Spirit’s signature flavor is naturally created during the fermentation and brewing process. distillation, which brings out notes of vanilla cream and warm spices, as well as a velvety sweetness.
Wheyward Spirit is a unique new alcohol recycled from whey, the nutrient-rich liquid left over from cheese making. 130 billion pounds of whey becomes food waste every year, putting a strain on the food system. Food waste also contributes to increased greenhouse gas emissions.
There are Five Stages of Flavor Grief when your favorite flavor is removed. Ben & Jerry’s introduces 10 to 15 new flavors every year, so there’s always hope for a new favorite.
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SOURCEBen & Jerry’s