The Warner Bros. is expected to gross around $ 20 million at the North American box office this weekend – a solid performance for a theater company still trying to find its place after the pandemic. (Warner Bros., like CNN, is owned by WarnerMedia.)
The Conjuring Universe, whose stories center around gruesome hauntings and paranormal activity, has grossed nearly $ 2 billion worldwide on six films since 2013, according to Comscore. The franchise is particularly profitable as most of the brand’s films are made on a low budget, reaching out to a loyal fan base. For example, “The Devil Made Me Do It” has a production budget of just $ 39 million.
If the film brings a solid box office and “A Quiet Place Part II” doesn’t drop too much in its second weekend, it will give Hollywood studios and theaters more confidence than the strong performance of the weekend. last was not a coincidence and that the public does indeed want to return to the cinema.
That said, the box office numbers may not tell the whole story of “The Devil Made Me Do It,” as audiences may choose to watch it at home on HBO Max. The film aired simultaneously on the streaming service and in theaters on Friday.