“ A Quiet Place Part II ” launches the summer with a successful opening

“A Quiet Place Part II,” a horror film starring Emily Blunt and directed by John Krasinski, grossed around $ 48.3 million for its North American opening this weekend, according to the film studio. Paramount.

This amount not only exceeded past estimates, which predicted the film would gross over $ 30 million, but above all it was a good start for an industry that was in desperate need of success.

The opening of “A Quiet Place Part II” is the biggest national start to the era of the pandemic to date. Paramount said the sequel is expected to gross $ 58.5 million over the four-day holiday weekend.

Movie theaters have been particularly affected by the pandemic, which has forced large chains, including AMC (AMC) and Cinemark (CNK) to shut their doors for months. After the marquees were relighted, audiences were difficult to find as many great films were delayed. For example, “A Quiet Place Part II” was originally scheduled for March 2020, but has been delayed several times.

However, with the rise of vaccinations and the easing of Covid restrictions, it appears the box office has once again found its roots.

The numbers for this weekend are impressive as the pandemic is still ongoing and many theaters are not yet at full capacity. The theater industry still has a long way to go before it returns to normal, but it couldn’t ask for a better start to its most lucrative season.

“You can hear a collective sigh of relief across the industry,” Paul Dergarabedian, senior media analyst at Comscore (SCOR), told CNN Business. “These numbers reflect a palpable sense of elation that the big screen is indeed returning and that the momentum generated by this pivotal weekend will pay box office dividends to the other big summer films that await on deck.”

“A Quiet Place Part II” was a perfect way to kick off the summer’s box office since horror is one of the most trusted genres in cinema – a genre arguably best to watch in a theater filled with screaming strangers.

Shawn Robbins, chief analyst at Boxoffice.com, noted that horror films have traditionally been the mainstays of the box office “during the sluggish and healthy times of business.”

“They appeal to a wide range of demographics and can often turn out to be real crowd pleasers,” he said. “Building on that kind of precedent absolutely suggests that a sequel with wide mainstream appeal was a fantastic candidate to serve as a major marker in the rebound of the pandemic era of cinema.”

It also helps that “A Quiet Place Part II” was rated well, scoring 91% on the review site, Rotten Tomatoes.

About Alma Ackerman

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